And why not?
A mystery that has baffled science for eons:

Who is the beardman?

No-one knows when the symbol first appeared, or what it symbolises. It appears to be a bearded or moustachioed man.

Many theories have emerged about the meaning of the 'beardman'. They range from alien conspiracy to elaborate media hoax.

None of the theories have ever been confirmed, and the symbol refuses to be deconstructed.

Indeed, the symbol is appearing with alarming frequency. Men and women are reporting further sightings of the 'beardman' in everything from potato chips to ancient texts.

What is the 'beardman' trying to tell us?

Is this bearded figure an intergalactic messiah? or an post-modern marketing campaign to promote a soft drink? No-one knows...